Roanoke College
— BIG ON PURPOSE
A multi-piece print campaign for Roanoke College's "Big on Purpose" and price reset initiative — spanning a recruitment catalog, postcards, out-of-home banners, and print ads, all executed within an established creative direction.
Role: Layout design and production across all campaign deliverables; adapted the visual system consistently across print formats and scales.
Agency: Wallace360
New River Electrical
— POWERING THE BRAND
A suite of corporate print materials for New River Electrical — including a brand brochure, culture playbook, and employee handbook — built around a bold black, charcoal, and electric yellow identity system that reflects the energy and grit of the electrical industry.
Role: Creative direction, art direction, and design across all three pieces; developed the visual system from concept through print-ready production.
Agency: Firefli
Highlands Community Bank
— ROOTED IN THE HIGHLANDS
Print collateral for Highlands Community Bank covering a full range of banking products and services — designed to feel cohesive and approachable within the bank's established brand identity.
Role: Layout design and production; implemented the existing brand system across both formats
Agency: Firefli
